As Design Lead on the project, I managed a diverse team and directed the UX research to align with both business objectives and user preferences, employing workshops, interviews, and studies. We collaborated closely with the client’s Marketing and Communications to evolve their brand identity into a comprehensive Design System for consistent omni-channel representation. Our focus extended to integrating advanced motion and micro-interactions within the mobile app, enhancing the user experience with functional, scalable, and cohesive design elements.
Roddy is the definition of a professional. He is always up to speed with design trends, but not guided by them. He thinks about both the business and the user when designing, which makes him a rare breed of designer. His communication is excellent. I can confidently endorse Roddy’s work, it is always of the highest standard!
