As Design Lead on the project, I managed a diverse team and directed the UX research to align with both business objectives and user preferences, employing workshops, interviews, and studies. We collaborated closely with the client’s Marketing and Communications to evolve their brand identity into a comprehensive Design System for consistent omni-channel representation. Our focus… Continue reading Standard Bank Redesign
Granadilla revolutionized the insurance industry, setting a new standard for transparency and user-friendliness. By leveraging AI and machine learning, policy issuance accelerated, boosting customer satisfaction. Claims processing efficiency improved, reducing wait times and administrative burdens. My role encompassed naming, user-research, UI/UX design, wireframing, prototyping, and implementing animations for enhanced interactions.
In collaboration with the amazing ladies at The Principality, we crafted a platform designed to empower independent advisors and investors with cutting-edge solutions. Our joint effort leveraged a dynamic and skilled team, specializing in linked investment services and investment distribution, to ensure exceptional service and administration.
Evolving the Digital Landscape for Kids Entertainment through a child-centric design approach that includes personalized content, easy access, simple interactions, and family-oriented offers.